Restore and reshape the entire image of the Caseificio Palazzo group to unify the communication of each of its brands (Murgella and Conquista) and make the value of products derived from traditional and artisanal methods perceivable.
- Client Caseificio Palazzo SPA
- Location Bari
- Year 2020
- Services Marketing, Branding, Web Development, Social Media Strategy, Copywriting
Social Media Strategy
Caseificio Palazzo di Murgella, since 1957 an authentic expression of the gastronomic culture of Puglia's Murgia region, chose Proclama to become a protagonist in digital communication. Starting from the company's philosophy, we structured an editorial and visual line capable of conveying the culture of a land, the care of manual craftsmanship and the history of a family. We chose to preserve in digital the authentic character and made-in-Italy artisanship of Murgella products. The result is the sum of the taste of simple ingredients, the quality of a unique territory and a tradition of goodness that looks to the future and brings its values into the world of social-friendly entertainment.